As an experienced creative professional with over 3 decades in the retail and fashion industry, known for designing impactful and eye-catching campaigns for progressive brands such as Benetton, Club Monaco, President's Choice, and Holt Renfrew. I have demonstrated my in-depth understanding of design, marketing, and advertising, with my proven record of delivering exceptional results and managing complex projects. Each of my projects - both solo and collaborative - has provided growth and allowed me to establish myself within this competitive industry. I’ve led a life fully devoted to the arts. It’s no lie to say I live, breathe, and dream of art.
The desire to create art that I attained soon became an unyielding obligation to myself to explore the inner mechanism of my creative consciousness.
Content Strategy & Creation Campaign Management Branding
Social Media Events Content Fundraising Creative Initiatives
AUG 2013 - PRESENT
CR8TIVE FOUNDRY - FOUNDER
Provide creative expertise, specializing in creating and launching brands, as well as, rebranding already existing brands. Develop client’s company brand; including the name, identity system, and messaging platform. Create branding materials that define who a company is to its customers, differentiate them from its competitors, and communicate the unique value the company provides. Creative and art direction of music videos and short films.
AUG 2003 - JULY 2013
JM&A - CREATIVE DESIGNER
As one of the original members of Joseph Mimran & Associates, an instrumental player in setting and establishing Joe Mimran’s timeless, clean and modern sensibilities. Worked seamlessly with other key players in various departments to ensure consistent and elevated brand identity for clients on the JM&A roster. Conceived, designed, and produced packaging, seasonal presentations, and multi-tiered event concepts. Created and produced seasonal showroom displays as well as in-store events with a special focus on the graphic design aspects of visuals, window material, signage, and directives, for all on the client list (Pink Tartan, Holt Renfrew, HR Private Label, Tevrow & Chase, Fairmont Hotels and Australian retailer Coles). Originally art directed and styled all images for President’s Choice Home, which led to the creation and supervision of JM&A’s own in-house photo production studio in 2006. By 2010 with JM&A, my creative contributions were focused on design, product development, packaging, photography, styling, and branding of all apparel, home, and entertainment for Loblaw Companies Limited including leisure and electronics.
JAN. 1995 - JAN. 2000
CLUB MONACO - VISUAL COORDINATOR
Partnered with Global Marketing, Store Design, Visual Presentation, and Product Development teams to create innovative retail environments. Developed, conceptualized, and designed seasonal themes, storyboards, colours, props, and visual presentation tools for all window and
in-store displays. Collaborated with Marketing Team to produce marketing campaign concepts with different treatments, logo placements, cropping of posters, in-store images, large format photo murals, and billboards for all North American stores. Conceived, designed, developed, sourced, prototyped, and produced visual props for each season. Ordered, allocated, and distributed visual tools for 125 stores worldwide including USA, Japan, and South Korea.
Created, produced, and distributed monthly campaigns and directives for all stores. Established visual presentation and merchandising standards for Bloor Street flagship store. Coordinated, planned, and supervised special events, product launches CMX and Club Monaco Cosmetics, and store openings.
APR. 1995 - DEC. 1995
LE CHÂTEAU - VISUAL DISPLAY/MERCHANDISING
Travelled with Visual Display team, merchandising, installing, dressing and styling Le Château's renowned creative window displays, for all store locations throughout Southern Ontario.
WOODSTOCK 94 - SITE ART DIRECTOR
Conceived and designed original artwork, along with leading a team of artists from all over the world,
in decorating over 800 acres of the concert site. Painted live on stage in front of over 500,000 people closing for Metallica and opening for Aerosmith.
FEB. 1993 - MAR. 1994
MEDINA GROUP NYC - PRINCIPAL
Directed and managed a collaboration of creative professionals from a number of different artistic fields on various projects such as media events, jazz concerts, art installations, and interior design.
Designed several restaurants and nightclubs in New York.
JUNE 1992 - FEB. 1993
LA ROSA / D.G.WILLIAMS NYC - CREATIVE ARTIST
Designed, conceived original artwork and painted faces and finishes on mannequins. Seasonal showroom production and installation.
OCT. 1989 - FEB. 1991
BENETTON GROUP - ASSISTANT TO CREATIVE DIRECTOR
Recruited out of school, reported, and worked directly with creative director Lison Bonfils in
selecting themes, fabrication, graphic, and colour stories. Illustrated and designed technical flats,
fabric renderings, artwork, and logos for 4 Benetton Collections.
SEPT. 1989 - OCT.1989
A.G.A.F. PARIS - ART DIRECTOR
Created, illustrated and produced forecasting books from the latest collections.
JAN. 1988 - MAY 1988
E.T.A.C. SALES LTD. - ART DIRECTOR
Conception and design of graphics, packaging, technical drawings and tech packs.
SEP. 1985 - DEC.1987
CLUB MONACO - VISUAL/MERCHANDISING TECHNICIAN
Proud to be one of the original "Club Monaco Kids " at the inaugural store on Queen Street West, was responsible for visual presentation, display and merchandising of stores and windows.