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CV

PROFESSIONAL SUMMARY

Experienced creative professional with 3 decades in retail and fashion, renowned for impactful campaigns with brands like Benetton, Club Monaco, President's Choice, and Holt Renfrew. Proven expertise in design, marketing, and advertising, consistently delivering exceptional results on complex projects. Solo and collaborative projects have fueled industry growth and established a strong presence. Devoted to the arts, with an unwavering commitment to exploring the inner workings of creative consciousness.
 

SKILLS

Content Strategy & Creation    

Events Content

Fundraising

Social Media

Branding

Creative Initiatives

WORK EXPERIENCE

AUG 2013 - PRESENT

CR8TIVE FOUNDRY - FOUNDER 

Provide creative expertise, specializing in creating and launching brands, as well as, rebranding already existing brands. Develop client’s company brand; including the name, identity system, and messaging platform. Create branding materials that define who a company is to its customers, differentiate them from its competitors, and communicate the unique value the company provides. Creative and art direction of music videos and short films.

AUG 2003 - JULY 2013

JM&A - CREATIVE DESIGNER 

As one of the original JM&A members, instrumental in establishing Joe Mimran’s timeless aesthetic.
Worked seamlessly with other key players in various departments to ensure consistent and elevated brand identity for clients on the JM&A roster. Conceived, designed, and produced packaging, seasonal presentations, and multi-tiered event concepts. Created and produced seasonal showroom displays

as well as in-store events with a special focus on the graphic design aspects of visuals, window material, signage, and directives, for all on the client list (Pink Tartan, Holt Renfrew, HR Private Label, Tevrow & Chase, Fairmont Hotels and Australian retailer Coles). Originally art directed and styled all images for President’s Choice Home, which led to the creation and supervision of JM&A’s own in-house photo production studio in 2006. By 2010 with JM&A, focused on design, product development, packaging, photography,styling, and branding of all apparel, home, and entertainment for Loblaw Companies Limited including leisure and electronics.

JAN. 1995 - JAN. 2000

CLUB MONACO - VISUAL COORDINATOR

Partnered with Global Marketing, Store Design, Visual Presentation, and Product Development teams to create innovative retail environments. Developed, conceptualized, and designed seasonal themes, storyboards, colours, props, and visual presentation tools for all window and in-store displays. Collaborated with Marketing Team to produce marketing campaign concepts with different treatments, logo placements, cropping of posters, in-store images, large format photo murals, and billboards for all North American stores. Conceived, designed, developed, sourced, prototyped, and produced visual props for each season. Ordered, allocated, and distributed visual tools for 125 stores worldwide including USA, Japan, and South Korea.

Created, produced, and distributed monthly campaigns and directives for all stores. Established visual presentation and merchandising standards for Bloor Street flagship store. Coordinated, planned, and supervised special events, product launches CMX and Club Monaco Cosmetics, and store openings.

APR. 1995 - DEC. 1995

LE CHÂTEAU - VISUAL DISPLAY/MERCHANDISING

Travelled with Visual Display team, merchandising, installing, dressing and styling Le Château's renowned  creative window displays, for all store locations throughout Southern Ontario.

AUG. 1994

WOODSTOCK 94 - SITE ART DIRECTOR

Conceived and designed original artwork, along with leading a team of artists from all over the world,

in decorating over 800 acres of the concert site. Painted live on stage in front of over 500,000 people closing for Metallica and opening for Aerosmith.

FEB. 1993 - MAR. 1994

MEDINA GROUP NYC - PRINCIPAL

Directed and managed a collaboration of creative professionals from a number of different artistic fields on various projects such as media events, jazz concerts, art installations, and interior design.
Designed several restaurants and nightclubs in New York.

JUNE  1992 - FEB. 1993 

LA ROSA / D.G.WILLIAMS NYC - CREATIVE ARTIST

Designed, conceived original artwork and painted faces and finishes on mannequins. Seasonal showroom production and installation.

OCT. 1989 - FEB. 1991 

BENETTON GROUP - ASSISTANT TO CREATIVE DIRECTOR

Recruited out of school, reported, and worked directly with creative director Lison Bonfils in

selecting themes, fabrication, graphic, and colour stories. Illustrated and designed technical flats,

fabric renderings, artwork, and logos for 4 Benetton Collections.

SEPT. 1989 - OCT.1989 

A.G.A.F.  PARIS - ART DIRECTOR

Created, illustrated and produced forecasting books from the latest collections.

JAN. 1988 - MAY 1988

E.T.A.C. SALES LTD. - ART DIRECTOR

Conception and design of graphics, packaging, technical drawings and tech packs for importer and retailer of men's, ladies, and children's wear.

SEP. 1985 - DEC.1987

CLUB MONACO - VISUAL/MERCHANDISING TECHNICIAN

Proud to be one of the original "Club Monaco Kids " at the inaugural store on Queen Street West. Visual presentation, display and merchandising of stores and windows.

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