Provide creative expertise, specializing in creating and launching brands, as well as, rebranding already existing brands. Develop client’s company brand; including the name, identity system, and messaging platform. Create branding materials that define who a company is to its customers, differentiate them from their competitors, and communicate the unique value the company provides. Creative and art direction of music videos and short films.
Commissioned portraits and art work.

As one of the original members of JM&A, an instrumental player in setting and establishing Joe Mimran’s timeless, clean and modern sensibilities. Worked seamlessly with other key players in various departments to ensure consistent and elevated brand identity for clients on the JM&A roster. Conceived, designed, and produced packaging, seasonal presentations, and multi-tiered event concepts. Created and produced seasonal showroom displays as well as in-store events with a special focus on the graphic design aspects of visuals, window material, signage, and directives, for all on the client list (Pink Tartan, Holt Renfrew, HR Private Label, Tevrow & Chase, Fairmont Hotels and Australian retailer Coles). Originally art directed and styled all images for President’s Choice Home, which led to the creation and supervision of JM&A’s own in-house photo production studio in 2006. By 2010 with JM&A, my creative contributions were focused on design, product development, packaging, photography, styling, and branding of all apparel, home, and entertainment for Loblaw Companies Limited including leisure and electronics.

Partnered with Global Marketing, Store Design, Visual Presentation, and Product Development teams to create innovative retail environments. Developed, conceptualized, and designed seasonal themes, storyboards, colours, props and visual presentation tools for all window and in-store displays. Collaborated with Marketing Team to produce marketing campaign concepts with different treatments, logo placements, cropping of posters, in-store images, large format photo-murals and billboards for all North American stores. Conceived, designed, developed, sourced, prototyped and produced visual props for each season. Ordered, allocated and distributed visual tools for 125 stores worldwide including USA, Japan and South Korea. Created, produced and distributed monthly campaigns and directives for all stores. Established visual presentation and merchandising standards for Bloor Street flagship store. Coordinated, planned and supervised special events, product launches CMX and Club Monaco Cosmetics

and store openings.

Conceived and designed original artwork, along with leading a team of artists from all over the world, in decorating over 800 acres of the concert site. Painted live on stage in front of over 500,000 people closing for Metallica and opening for Aerosmith.

Directed and managed a collaboration of creative professionals from a number of different artistic fields on various projects such as jazz concerts, media events, and interior and graphic design. Designed several restaurants and nightclubs in New York.

Designed, conceived original artwork, and painted faces and finishes on mannequins. Seasonal showroom production and installation.

Recruited out of school, reported, and worked directly with creative director Lison Bonfils in selecting themes, fabrication, graphic, and colour stories. Illustrated and designed technical flats, fabric renderings, artwork, and logos for 4 Benetton collections.

Created, illustrated, and produced forecasting books from the latest collections.

Conception and design of graphics, packaging, and technical drawings.

One of the original members of the Club Monaco team that launched the inaugural store on Queen Street West. Visual presentation and Merchandising of Stores and Windows.